Question

Trevor has been purchasing Fruity Pebbles brand cereal each week for the past two years, even though a different brand, such as Captain Crunch or Rice Krispies, would in all likelihood bring him more utility per dollar spent. A behavioral economist would suspect Trevor is suffering from the ________ bias.

a. choice-supportive

b. status quo

c. egocentric

d. time-saving

e. outcome

Answer

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