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Question
Tylenol successfully used __________ with the introduction of groups of products, each with their own name and dedicated to particular symptoms, such as Tylenol Arthritis, Tylenol Sinus and Allergy, Tylenol Cold and Flu, and Tylenol Pain and Sleeplessness.
A. multibranding
B. private branding
C. subbranding
D. mixed branding
E. brand extensions
Answer
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