Question

Tyler cannot afford to hire a sales person for his small business but feels personal selling is the best way to encourage prospects to become customers.You remind him that:

a. he may have to be his own sales person for a while.

b. good sales people are expensive.

c. the most cost-efficient mode of selling may be to use sales or marketing representatives.

d. he can always send his production people out to make sales calls.

Answer

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