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Question
Unicorn Medicines, a pharmaceutical company based in the United States, has its research and development units spread across the globe. These research and development units have lately not been receiving adequate financial support. Which of the following is typically the cause for such a situation?
a. Technical innovation leads to lower market segmentation and slower product obsolescence.
b. Most innovative ideas do not become successful new products.
c. The product development cycle in the pharmaceutical industry is short.
d. The cost associated with pharmaceutical research and development is low.
Answer
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