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Question
Universal Concerts wants to bring a series of music concerts to Canada next year. In general, Western Canadians prefer country music while Eastern Canadians prefer rock. In fact, a country music event in eastern Canada is very likely to have lots of empty seats. To maximize revenue, Universal Concerts should segment its Canadian market according to __________.
A. geographic characteristics
B. demographic characteristics
C. music format characteristics
D. behavioral characteristics
E. psychographic characteristics
Answer
This answer is hidden. It contains 215 characters.
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