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Question
7Up is a lemon-lime carbonated soft drink that has been very successful in the United States. Dr. Pepper/Seven Up, Inc., the maker of 7Up, uses a family branding strategy to market 7Up worldwide. In China, sales have suffered since the brand name means "death through drinking." Which criterion for picking a good band name did Dr. Pepper/Seven Up, Inc. violate when it chose to use a family branding strategy to market 7Up in China?
A. The name should have favorable phonetic and semantic associations in other languages.
B. The name should be simple.
C. The name should have no governmental restrictions.
D. The name should suggest the product's benefits.
E. The name should not be difficult to spell or pronounce.
Answer
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