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Question
Using an existing brand name to introduce a product that is new to the company into a totally new, unfamiliar product category seems like a good idea. This is what Cosmopolitan, purveyor of fashion magazines, did when it introduced its own __________, which failed quickly.
A. aspirin
B. yogurt
C. disposable underwear
D. soda (soft drink)
E. perfume
Answer
This answer is hidden. It contains 241 characters.
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