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Question
Using an existing brand name to introduce a product that is new to the company into a totally new, unfamiliar market seems like a good idea. Several years ago, Cosmopolitan magazine introduced Cosmopolitan-branded yogurt, and it failed quickly. This innovation strategy is known as a
A. radical invention
B. product line extension
C. disruptive innovation
D. brand extension
E. product deletion
Answer
This answer is hidden. It contains 120 characters.
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