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Question
Using an existing brand name to introduce a product that is new to the company into a totally new, unfamiliar market seems like a good idea. Several years ago, Harley-Davidson introduced perfume under the Harley-Davidson brand name - and it failed quickly. This innovation strategy is known as a
A. radical invention.
B. product line extension.
C. disruptive innovation.
D. product deletion.
E. brand extension.
Answer
This answer is hidden. It contains 105 characters.
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