Question


Viral marketing refers to
A. an embedded message that causes a pop-up screen to appear every time a user types in a specific word.
B. malicious malware that is used to create doppelgangers on competitors' websites.
C. a subversive program that automatically transfers viruses from one website to another.
D. an Internet-enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via e-mail, social networking, and blogs.
E. an online multi-level marketing promotion that awards participants based upon how many friends they "like" on personal social networking sites such as Facebook.

Answer

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