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Question
Virtual Inc., a manufacturing company, has recently entered into the cell phone industry. This industry is characterized by rapid technological innovations. Which of the following is an implication for Virtual Inc.?
a. The life cycle of its cell phones will be very long.
b. It will face rapid product obsolescence.
c. It will face low market segmentation in the cell phone industry.
d. It will face lower need for product differentiation.
Answer
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