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Question
Wal-Mart is the largest retailer in the world and many consumer package-goods manufacturers like Kraft have offices in Bentonville, Arkansas where Wal-Mart is headquartered. Wal-Mart has the ability to influence manufacturers to lower their prices so that it can deliver on its low-price guarantee to consumers. Wal-Mart possesses:a. channel influence
b. channel supremacy
c. channel power
d. channel exclusivity
e. channel clout
Answer
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