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Question
Walter is the new director of R&D at Good Health Inc., a pharmaceutical company. Which of the following statements, if made by Walter, would indicate that he believes in the concept of the innovation funnel?A. "Innovation is a freewheeling process that is unconstrained by rules and plans."
B. "While there are many potential new product ideas going in the wide end, very few make it through the development process."
C. "I believe that Good Health should limit new idea generation to save time and other resources."
D. "I believe that Good Health should allow all new ideas generated in the company to make it to the development process."
Answer
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