Question

We have done an RFM analysis on our customer data. John Smith has a score of {5 1 1}. This means that John ________.
A) has ordered recently, and orders a lot when he orders
B) hasn't ordered recently, but orders a lot when he orders
C) has ordered recently, but doesn't order a lot when he orders
D) hasn't ordered recently, and doesn't order a lot when he orders

Answer

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