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Question
We turn to books for certainty and truth about the world in which we live and the ones about which we want to know specifically because books are
a. agents of social and cultural change.
b. important cultural repositories.
c. sources of personal development.
d. sources of entertainment and escape.
Answer
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Related questions
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The first printing press came to the colonies in 1638 and was operated by
a. Benjamin Franklin.
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a. synergy.
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The specific internal language of a given mediumfor example, the choice of lighting in a soap operais a media a. convention. b. production value. c. genre. d. format.
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The characteristic, distinctive, standardized style elements of a given form of media expressionfor example, the upbeat music that introduces the local evening newsare media
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An understanding of and respect for the power of media messages, the development of heightened expectations of media content, a knowledge of genre conventions, and the ability to recognize when conventions are being mixed are examples of
a. the third-person effect.
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Gutenberg developed his press to produce
a. books of maps.
b. official government publications.
c. political treatises.
d. Bibles.
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The Gutenberg printing press was an advance over earlier printing presses because it
a. produced books in a widely understood language.
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a. cultural storyteller.
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Culture is the world made meaningful; it is socially constructed and maintained through communication. It limits, as well as liberates us; it differentiates as well as unites us. It defines our realities and thereby
a. shapes the ways we think, feel, and act.
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d. offers us hope for a unified future.
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a. with How Much Noise
b. to Whom
c. Using Which Medium
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Culture is constructed and maintained
a. through the mass media.
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c. through encoding and decoding.
d. through communication.
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a. secondary cultures.
b. bounded cultures.
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a. mass communication.
b. feedback.
c. interpersonal communication.
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a. noise.
b. encoding.
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c. the process of creating shared meaning.
d. the product of large media industries.
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