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Question
Web 4.0 was the first to:A) deliver static content to internet users.
B) add more socially-based sites such as Facebook.
C) include cloud operations and web participation.
D) incorporate real-time communications.
Answer
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Related questions
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C) account planner.
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A) account executive.
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C) account planner.
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Consumer product manufacturers spend more money on trade promotions directed toward retailers while service companies spend more money on media advertising.
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Successful global integrated marketing communication campaigns include all of the following tactics except:
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Quantitative methods of developing a marketing communications budget rely on computer models or simulations.
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B) there is little flexibility in how marketing dollars can be spent.
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One of the problems with the percentage of sales budgeting method is:
A) deciding on the percentage level.
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A) post-hoc analysis.
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The product positioning strategy based on how a product is used is the ________ positioning approach.
A) product attributes
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When Mercedes Benz promises the finest luxury automobile, the positioning approach being used is:
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