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Question
What advice would you give to marketers who want to take a kinder, gentler approach to consumers?
Answer
Answers may vary.
Related questions
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Step ______ explains the following when experiencing a difficult passage: Dont define yourself as a failure when things go wrong, but remain optimistic and self-confident. Learn from your mistakes.
a. 1: learn resilience
b. 2: accept personal responsibility
c. 3: reflect
d. 4: seek support
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Lydia told the story of the companys original founding to ______.
a. remind people of their humble beginnings
b. garner appreciation for companys growth
c. give value to all the hard work put in over the years
d. all of these
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Which is a FALSE statement about narratives?
a. The storyteller may use personal experiences to teach a moral lesson.
b. The storyteller will always tell an accurate depiction.
c. The storyteller may use a narrative to promote a better understanding of a complex concept.
d. Stories have been around since the beginning of time.
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How can a person enhance their ethical sensitivity?
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Pick one of the six components of moral intensity and provide an example for that component.
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Apply the Foursquare Protocol to an ethical issue facing an organization.
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Explain how insecurities, greed and ego can disrupt moral reasoning in an organizational setting. Provide examples.
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Define moral intensity.
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What is moral imagination and how can it be developed?
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______ are those factors that help us give voice to our values.
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An individual that considers ethical issues as a routine part of their decision-making process evidences perceptional moral attentiveness.
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Emotions should be kept separate from reasoning.
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Which component of moral intensity is determined by widespread agreement that something is good or bad?
a. magnitude of consequences
b. probability of effect
c. temporal immediacy
d. social consensus
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The ______ decision-making format can be summed up by, Be attentive. Be intelligent. Be reasonable. Be responsible.
a. Lonergan/Baird Method
b. Moral Compass
c. Foursquare Protocol
d. Five I Format
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What is the psychological tension called when our actions and self-images do not match?
a. motivated forgetting
b. moral disengagement
c. slippery slope
d. cognitive dissonance
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Emily was very caught up in her role as CEO. She often used other people to achieve her accomplishments and was overly confident in her position. Which destructive motivation is Emily displaying?
a. fear of failure
b. insecurities
c. greed
d. ego
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Making sense of the data we have gathered takes place during which step of the Lonergan/Baird method?
a. be attentive
b. be intelligent
c. be reasonable
d. be responsible
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Most people are at the ______ level of moral development.
a. preconventional
b. conventional
c. postconventional (principled)
d. over conventional
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Identify behaviors an individual might engage in if they exhibited moral maturation.
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Compare and contrast Confucianism with another perspective described in the chapter. What similarities and differences do you note between the two theories?
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The UN Global Compact is ______.
a. an agency that measures the effects of global warming on the earth
b. a quarter of all UN delegates committed to more global ethical living
c. the largest voluntary corporate citizenship group in the world
d. all of these
Q:
The local grocery store set a new goal to reduce 25% of its waste. By doing so, the owners implemented recycling stations, eliminated plastic bags for customer use, promoted more local and fresh products, and reduced their packaging of products. The store demonstrated ______.
a. stakeholder focus
b. overcoming the competition
c. sustainability
d. corporate social responsibility
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Explain how social intrapreneurs work to promote corporate responsibility providing an example for support.
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Using a marketing campaign to highlight the correlations between sales and contributions to support a specific cause is what type of CSR strategy?
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Select a stakeholder group of your organization and identify the CSR actions that should be directed at that group.
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Define what a stakeholder is.
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In ______, companies take moral stances on social-political issues not directly related to their business interests.
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Social auditing is becoming a common business practice.
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All stakeholders have intrinsic value according to Kants Categorical Imperative.
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Sustainability efforts increase the level of employee engagement.