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Question
What are mini-multinationals?A.Multinational firms from relatively small countries in terms of area
B.Multinationals from the developing nations of the world
C.Multinational firms that operate in only one foreign country
D.Medium-sized and small multinationals
E.Subsidiaries of large multinationals in foreign countries
Answer
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Which of the following is true of the barriers to international communication?
A.Noise tends to increase the probability of effective communication.
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According to research, when do consumers usually use the country of origin as a cue when evaluating a product?
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D.When a limited number of messages compete with each other for consumers' attention
E.When a firm resorts to personal selling instead of mass media advertising