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Question
What are the advantages and disadvantages of having a heterogeneous new product development team?Answer
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Once a new product design becomes a dominant design:
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Iris is quite skeptical about new innovations and is most likely to adopt something new only after experiencing peer pressure to adopt the new innovation. However, she is not so risk averse that she will wait until all uncertainty of a new technology has been resolved; she is willing to accept a little uncertainty if her peers already use the product. Which of the following adopter categories does Iris belong to?
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C. the early majority market becomes saturated.
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