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Question
What is the major tenet of consumer advocacy?
A.consumers have adequate information
B.consumers have a direct link to management
C.consumers have to go to consumer affairs before going to management
D.consumers lack adequate information
E.consumers must follow through with consumer affairs
Answer
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Related questions
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A.investors
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B.Good customer service
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B.corporate investor relations
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A.increasing awareness
B.several measurable objectives
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B.to support military recruits
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A.donors
B.employees
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A.investor relations
B.brand identity
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Which of the following is TRUE about nonprofit organizations?
A.focus on fulfilling educational mission
B.focus on fulfilling charitable mission
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A.after an election
B.to only the candidate that wins
C.to gain access
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Which of the following objectives can NOT be accomplished by government use of Web sites?
A.public communication
B.research sources
C.hold large volumes of information
D.link to e-mail for comments
E.complete census data
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Which of the following does the book label as the most important aspect of governmental relations.
A.lobbying
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C.fact finding
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E.None of these
Q:
Public affairs efforts include ____________________________.
A.shaping public opinion
B.developing effective responses to matters of public concern
C.helping an organization to adapt to public expectations
D.influencing legislation.
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Trend in annual reports is
A.to include bad news with the good news
B.to CEOs to write their own letters
C.to contract out the publication of the report
D.all of these
E.none of these
Q:
What financial media company has become a major provider of financial news and information in cable television, radio, newspapers, websites and magazines?
A.Reuters
B.Bloomberg
C.Wall Street Journal
D.CNBC
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Q:
What types of backgrounds should someone have before pursuing a career in financial relations?
A.public relations and marketing
B.finance and public relations
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Q:
A tender offer is when _____________________.
A.a company makes a low price offer for stock
B.a company makes a high price offer for stock
C.two companies strive for control of management
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In the 1980s, Nestle acquired what major company that violated SEC rules related to disclosure?
A.Chrysler
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C.Lipton
D.Carnation
E.Michelin
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Which of the following news wires requires a fee for services?
A.PR News Wire
B.Reuters
C.Dow Jones
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A.revenue
B.cash flow
C.expenses
D.capital
E.profit margin
Q:
Soliciting consumer opinion and making management aware of the effects of corporate decisions on consumers is characterized as a ________________.
A.media relations specialist
B.corporate liaison
C.CEO
D.public relations specialist
E.consumer spokesperson
Q:
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A.Facebook
B.AfterWorld
C.LinkedIn
D.Flickr
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Q:
What acts as the bridge between the consumer and the manufacturer?
A.public relations
B.media relations
C.consumer relations
D.advertising
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Q:
In the product life cycle, what helps increase consumer awareness during the growth stage of a product?
A.sales promotions
B.free giveaways
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D.universal name recognition
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During the market growth stage of the product life cycle, companies typically have __________ promotional costs and __________ profits.
A.lower, higher
B.higher, no
C.lower, no
D.higher, lower
E.no, higher
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Which of the following goals WAS NOT part of Deloitte's Impact Day events?
A.Enhance the Deloitte brand
B.Raise visibility of Deloitte's member firms
C.Receive recognition through increased media coverage
D.Increase traffic during Impact Day events
E.Reinforce Deloitte's position as a leader in community investment
Q:
Public affairs is usually defined in terms of two related activities-- __________ relations and community relations.
A.public
B.government
C.media
D.consumer
E.legal
Q:
What is the average number of employees in a community relations department?
A.5
B.10
C.15
D.20
E.25
Q:
Questions such as: Is the population homogeneous or heterogeneous? are related to knowing a community's _____________.
A.structure
B.strengths
C.weaknesses
D.perception of the company
E.perception of itself
Q:
Effective community relations depend on recognizing the ___________ of institutions with their communities.
A.independence
B.dependence
C.interdependence
D.relationship
E.location
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What did residents living near Pier 40 in Manhattan, New York say no to?
A.Walgreen's
B.McDonald's
C.Cirque du Soleil
D.Wal-Mart
E.Hooters