Question

What is the modern textbook role of business and its managers?

(A) The role of business is to make profits for shareholders. The role of managers is to maximize profits.

(B) The role of business is to make products. The role of managers is select products that will maximize profits.

(C) The role of business is to create value for stakeholders, who are affected by the business and can affect firm performance. The role of managers is to integrate market and nonmarket environmental strategies ethically to create value for stakeholders.

(D) The role of business is to create jobs. The role of managers is to select the best employees.

(E) None of these are correct.

Answer

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