Question

What is the most accurate statement about the use of blogs to provide up-to-date information to the press and the public?

a. Blogs that provide information to the press and the public should be written only by top managers.

b. Many companies now use blogs for crowdsourcing promotions to connect with their customers and to generate buzz that they hope will go viral on the Internet.

c. Blogs can replace other communication channels in a PR crisis or an emergency.

d. Blogs are usually used internally and are seldom used to provide company information to the press and the public.

Answer

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