Question

What is the most profound change for firms at the global marketing stage of internationalization?

A) More than half of the multinational firm's revenue is generated from domestic markets.

B) Sales to foreign markets are made as and when goods become available.

C) Temporary surpluses marketed in foreign markets is the only element of internationalization.

D) Companies treat the world, along with home market, as one market.

E) Domestic demand always exceeds the firm's production capacity.

Answer

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