Question

What is true of advertising agencies for international advertising?

A) The cross-cultural communication between a foreign client and a local agency can be problematic.

B) A multinational agency always has the best feel for a market.

C) Only a multinational agency can provide the best cultural interpretation in a situation in which local modification is required.

D) Only a local domestic agency can provide a company with a high level of sophistication.

E) Agency commission patterns are consistent throughout the world.

Answer

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