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Question
What media technique is used to promote the general perception of a product or service, rather than promoting its functional attributes?
A. Capstone advertisements.
B. Issue advertisements.
C. Public service announcements.
D. Image advertisements.
Answer
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Related questions
Q:
The phenomenon of a person or group holding multiple stakeholder duties is referred to as:
A. Role sets.
B. Primary Stakeholder(s).
C. Ownership Theory.
D. None of the above.
Q:
Which one of the following is considered to be a nonmarket stakeholder of business?
A. Customers.
B. Media.
C. Creditors.
D. Stockholders.
Q:
A number of European countries require public companies to include employee members on their boards of directors, so:
A. The employees are available to answer questions.
B. Management does not have to attend the meetings.
C. That their interests will be explicitly represented.
D. They have more power than any other stakeholder.
Q:
The fiduciary duty of managers benefits a firms:
A. Stockholders.
B. Customers.
C. Employees.
D. All of the above.
Q:
A firm subscribing to the ownership theory of the firm would mainly be concerned with providing value for its:
A. Shareholders.
B. Customers.
C. Board of Directors.
D. Community.
Q:
Which of the following statements is not true about the interactive social system?
A. Business and society need, as well as influence, each other.
B. The boundary between business and society is clear and distinct.
C. Business is a part of society, and society penetrates far and often into the business.
D. Business and society are both separate and connected.
Q:
The instrumental argument for the stakeholder theory of the firm says that companies perform better if they consider the rights and concerns of multiple groups in society.
Q:
Given the immeasurable power in the hands of the leaders of large, global corporations, social responsibility has become a worldwide expectation.
Q:
A business and its stakeholders coming together for face-to-face conversations about issues of common concern is:
A. Stakeholder networks.
B. Stakeholder motivation.
C. Stakeholder systems.
D. Stakeholder dialogue.
Q:
When working well, the issue management process:
A. Is static and never pulls in additional information that would disturb the balance.
B. Generates two specific options for each issue.
C. Minimizes dialogue with the stakeholders and focuses on short-term survival.
D. Continuously cycles back to the beginning and repeats.
Q:
Once an organization has implemented the issue management program, it must:
A. Use trade associations or consultants to follow high priority issues.
B. Study the results and make necessary adjustments.
C. Not limit the number of public issues the firm can address.
D. Pick a selected number of issues to address immediately.
Q:
The issues management process is a:
A. Beneficial tool used only to maximize the positive effects of a public issue for the organizations advantage.
B. Beneficial tool used only to minimize the negative effects of a public issue for the organizations advantage.
C. Systematic process companies use when responding to public issues that are of greatest importance to the business.
D. Confusing process that is rarely used to help top management within an organization.
Q:
Dialogue between a single firm and its stakeholders is always sufficient to address an issue effectively.
Q:
Organizations always have full control of a public issue.
Q:
A conception of right and wrong is:
A. Impossible to know.
B. The definition of ethics.
C. Determined by power.
D. Based on stakeholder dialogue.
Q:
According to utilitarian reasoning, an action is ethically preferred when its benefits outweigh its costs.
Q:
Proponents against corporate social responsibility feel that public officials, not business people, should solve societal problems because:
A. Business people do not have the skill-set to solve societal problems.
B. The private sector is not mandated to solve these issues.
C. Both A and B.
D. None of the above.
Q:
Which of the following is an argument against corporate social responsibility?
A. Requires skills businesses may lack.
B. Creates an imbalances between corporate power and its economic responsibility.
C. Improves business value and reputation.
D. A majority of stockholders are against it.
Q:
Emerging public issues are both a risk and an opportunity.
Q:
What is a stakeholder map? Why is it a useful tool?
Q:
Describe how general systems theory can be applied to a business.
Q:
When something stands out from a background, is seen as important, or draws attention it is:
A. Urgent.
B. Salient.
C. Powerful.
D. Legitimate.
Q:
What kind of power might a local community use to influence a companys decisions?
A. Publicizing an issue.
B. Lobbying government policy makers for regulations.
C. Challenging whether a business activity should continue to operate.
D. All of the above.
Q:
Which of the following is not an example of stakeholders economic power?
A. A toy manufacturer halts supplies to a customer that demanded very low prices.
B. A social group protests a governments decision to raise taxes.
C. A local community boycotts a grocery store suspected of inaccurate weight scales.
D. An equal rights group refuses to do business with a business that has a discriminatory hiring policy.
Q:
A company who complies with the laws and regulations set by the government is:
A. Meeting the minimum level of social responsibility expected by the public.
B. Meeting the maximum level of social responsibility expected by the public.
C. Not meeting government expectation.
D. Following a practice of enlightened self-interest.
Q:
When undertaking social initiatives, a company:
A. Must take out social responsibility insurance.
B. Will always receive long-term profits.
C. May sacrifice short-term profits.
D. Risks going bankrupt in nearly all cases.
Q:
Reason(s) for adopting an enlightened self-interest approach is (are):
A. Reasonable short-run costs are incurred, but socially responsible activities are promoted.
B. The publics attitude toward the company is positive in the long run.
C. The stockholders pressures for short-run profits are satisfied.
D. All of the above.
Q:
Which of the following statements is true about corporate social responsibility?
A. Businesses should monitor and prevent social problems in advance of their becoming major issues.
B. A company should seek maximum profits from its operations in order to provide the best for society.
C. Corporations should be accountable for any actions that affect people, their communities, and the environment.
D. Both A and C, but not B.
Q:
As a response to the conflict between long- and short-term profit making, an enlightened self-interest point of view would be the least useful and practical approach.
Q:
Cost-benefit analysis is often used to determine the costs of regulation.