Question

What type of measurement is the following?
I would like to know your overall opinion of two brands of athletic shoes. They are Nike and New Balance. Overall, which of these two brands -- Nike or New Balance-- do you think is the better one? Or are both the same?

____ Nike is better
____ New Balance is better
____ They are about the same


A.semantic differential
B.Thurstone
C.paired comparison
D.constant-sum

Answer

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