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Question
What were some of the implications that resulted in the social media crisis for Equifax?
A. They did not do their research on the trending hashtag.
B. They did not think of the impact of the situation raised by their employees.
C. They did not recognize the tone and concern they expressed on social media.
D. They overlooked the impact of the role advocates played in hijacking the hashtag.
Answer
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Related questions
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Proposing a designated hashtag for an event (e.g., Kentucky Derbys is #kyDerby) and host three influencers to do an Instagram takeover is an example of ______.
A. strategies
B. tactics
C. objectives
D. goals
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______ focus on challenges that emerge within the organization and on social media, like internal conflicts or a no support for education and training for social media.
A. Threats
B. Weaknesses
C. Opportunities
D. Situations
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The ______ view of social media focuses on looking at the complete picture of what is happening in a campaign from the past to the future.
A. technical
B. strategic
C. managerial
D. creative
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Discuss three metrics that are unique to Snapchat, and why are they important for the overall strategy and understanding of this particular platform? If you were to propose using Snapchat, what metrics and tools would you use?
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Why is it important to tie in listening and monitoring to objectives?
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Wade is working on creating a collection of information for his Deadpool movie campaign. He is evaluating the data to see what trends can be tied to the overall efforts of the campaign and how Deadpool is being received online. What is Wade doing?
A. He is doing a strategic analysis.
B. He is doing a social listening analysis.
C. He is doing a social monitoring analysis.
D. He is doing a data analysis.
Q:
The most complicated form of ______ metrics focuses on exploring the actions audience members take on social media.
A. basic
B. advanced
C. channel
D. behavioral
Q:
One of the benefits of listening and monitoring is that it can help with analyzing and measuring ______.
A. positive key trends only
B. negative key trends only
C. both positive and negative key trends
D. the initial number of followers
Q:
It is about not only what you know, but who knows you. Explain why this is true for social media roles.
Q:
Emily is working for BuzzFeed and is an effective storyteller. She has experience in writing scripts, in production, and assists in creating various content to go across social media channels for BuzzFeed. What role is Emily in?
A. She is a social media strategist.
B. She is a social media influencer.
C. She is a creative director.
D. She is an intern.
Q:
What are the principles of a strong diversity statement, and what is the importance of having one?
Q:
In addition to having DEI statements and campaigns and posting them on social media, what actions should be taken to address and incorporate these perspectives?
Q:
All of the social media platforms have a designated statement for diversity and inclusion.
Q:
Categories of diversity are always fixed and never fluid.
Q:
Using models of all different shapes and sizes within a marketing campaign is a good example of using DEI to promote ______.
A. racial equality
B. gender identity
C. ideological thought
D. body positivity
Q:
Taking into consideration the emotions and situation of others is often referred to as ______ marketing.
A. rapport
B. inclusion
C. empathy
D. respectful
Q:
One example of DEI in marketing occurred when Crayola launched a new featured product to celebrate the colors of the world, which showcased what type of product?
A. crayons that make up all of the different skin colors of people
B. crayons from different locations
C. crayons from the rainbow to represent the LGBTQ community
D. crayons that use colors which appeal to autistic children
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Name three components needed for a personal brand.
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Identify the six different types of personal brands you can have.
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______ are the specific events, settings, and interests you want others to recognize as going along with your personal brand and as different from others.
A. Personal brand associations
B. Personal brand attributes
C. Personal brand characteristics
D. Personal brand metrics
Q:
The overall tone you present in your updates and communication online is called a ______.
A. brand personality
B. brand voice
C. brand position
D. brand image
Q:
Tyrion is striving to distinguish himself in the Targaryen Agency as a social media strategist. He wants to make sure all of his profiles are the same and hes sharing content that reflects his expertise in the field. What is Tyrion trying to do?
A. Hes trying to interject his personality into his social media presence.
B. Hes trying to embrace consistency in his social media presence.
C. Hes trying to interject his brand voice into his social media presence.
D. Hes trying to interject his family roots into his social media presence.
Q:
______ is uniquely memorable and a key attribute others look to for a social media presence.
A. Personality
B. Brand voice
C. Tone
D. Appearance
Q:
One of the challenges for social media research is in determining how best to measure the concept of ______.
A. engagement
B. attitudes
C. planned behavior
D. insight
Q:
Livestreaming apps are one popular form of social media, and examples that fall into this category includes all EXCEPT ______.
A. Facebook Live
B. WordPress
C. LinkedIn
D. Instagram
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The United crisis example shared the impact of a live streaming video of a passenger getting dragged off a flight. What happened that resulted this situation to be a bigger crisis for the brand on social media?
A. They did not embrace hashtags correctly.
B. Their accounts were hacked by hackers in Ukraine.
C. The ceo did not have the best response to the situation.
D. They did not take advantage of the situation with influencers and celebrities.
Q:
You are presenting at a conference, and you are asked a question about the different metrics associated with CPC, CPE, and CPC. Discuss what each of these are and their significance to measurement and evaluation. Highlight a few examples of how these can be measured.
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______ outcomes focus on measuring the response to the content.
A. Attitudinal
B. Strategic
C. Behavioral
D. Conative
Q:
Steve Rogers wants to measure the overall reputation and improved practices of his Avengers team on social media. What metric should Steve be evaluating on?
A. impact
B. inputs
C. outcomes
D. outputs