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Question
When a company uses a product line extension, it
A. markets a product under a new brand name so that consumers will view it as an entirely new product line.
B. markets a new product with the current brand name to enter a new market segment in its product class.
C. speeds up the movement of a product through its product life cycle.
D. contracts with another firm to manufacture modified versions of the original products.
E. applies the current brand name to enter a completely different product class.
Answer
This answer is hidden. It contains 43 characters.
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