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Question
When a researcher contacts a decision-maker after the decision-maker has had a chance to read the research report to ask if any part of the report needs further clarification, this is known as a research follow-up.Answer
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Related questions
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Experimental difference in means between the different levels of any single experimental variable is referred to as a(n) _____ effect.
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a. overused test-markets
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a. history effect
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When an experiment is conducted on the premises of a marketing research organization, this is an example of a _____.
a. static group design
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Which type of experimental design allows for an investigation of the interaction of two or more independent variables?
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Which experimental design involves manipulating a single independent variable to observe its effect on a single dependent variable?
a. primary experimental design
b. basic experimental design
c. factorial experimental design
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If a soft-drink company performs an experiment with a new type of soft drink in which experimental subjects always taste this new product first and then taste a competitor's product second, the study has an error in design termed a(n) _____.
a. history effect
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Demand characteristics, such as subjects' knowledge of the experimental hypotheses, create which type of effect?
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Which of the following are possible test units in a marketing research study?
a. people
b. sales territories
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a. control
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c. blocking
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The way an experimental variable is manipulated is referred to as an experimental _____.
a. treatment
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c. confound
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Discuss how marketing researchers apply the scientific method when conducting marketing research.
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Interval scales represent the absolute meaning of the numbers on the scale.
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All measurement, particularly in the social sciences, contains error.
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One reason for an organization to hire an outside research supplier is to acquire access to that organization's experience in important types of situations.
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The first stage in the research process is planning a research design.
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Descriptive studies are conducted with a considerable understanding of the situation being studied.
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