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Question
When a researcher tries to say that the results of a test market in Indianapolis, Indiana will hold in a national rollout of the new product, this researcher is concerned with _____.a. internal validity
b. the repeated measures effect
c. constant error
d. external validity
Answer
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Related questions
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a. history effect
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When an experiment is conducted on the premises of a marketing research organization, this is an example of a _____.
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a. people
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c. blocking
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a. treatment
b. cell
c. confound
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All measurement, particularly in the social sciences, contains error.
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