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Question
When a respondent is given a set of 3" x 5" cards containing the current advertising slogan for a brand or product on each card and is asked to place the cards into two piles: (1) Recognize this slogan and can identify the brand/product and (2) Do not recognize the slogan, this is an example of a ______ task.a. rating
b. ranking
c. constant-sum
d. sorting
Answer
This answer is hidden. It contains 1 characters.
Related questions
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When an experiment is conducted on the premises of a marketing research organization, this is an example of a _____.
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