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Question
When a strategist divides the total market for a product and/or service into groups with similar needs, so that each group is likely to respond to the same marketing strategy, he or she is engaging in a practice called market segmentation.
a. True
b. False
Answer
This answer is hidden. It contains 4 characters.
Related questions
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Making funds available to cover losses that cannot be eliminated by risk control
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a. True
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A market is best defined as a geographical area that is of commercial interest to the entrepreneur.
a. True
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a. True
b. False
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a. True
b. False
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Liability on the part of an owner that extends beyond the owners investment in the business
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b. accrued expenses.
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