Question


When Allyn went to get his newspaper, he found the paper in a plastic bag along with a box containing one dose of Alka-Seltzer Heartburn Relief medication. In this example, which type of sales promotion is Alka-Seltzer using?
A. a sample
B. a deal
C. a premium
D. a point-of-purchase display
E. an introductory offer

Answer

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