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Question
When an English-speaker reads the KFC slogan "Finger-lickin' good!," he or she interprets this as an indication that the food tastes very good. When this slogan was translated into Chinese, the Chinese-speaker interprets the same words as "eat your fingers off!" The different interpretations of the ad are primarily due to differing __________.
A. product consumption behaviors
B. fields of experience
C. channels of communication
D. educational systems
E. advertising appeals
Answer
This answer is hidden. It contains 159 characters.
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