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Question
When Ann Taylor, a well-known retailer of sophisticated women's clothing, started losing sales to its own LOFT outlets that feature moderately priced casual clothes, Ann Taylor was dealing with the marketing phenomenon known as __________.
A. amortization
B. guerrilla marketing
C. shrinkage
D. marketing Darwinism
E. cannibalization
Answer
This answer is hidden. It contains 114 characters.
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