Question

When Benetton used convicted felons awaiting death sentences in a new advertising campaign,
a. dialogue about high rates of violence increased nationwide.
b. sales increased because people responded favorably to a company strong enough to address this controversial issue.
c. Benetton received an award for its creative and socially aware ad campaign.
d. there was very little impact on Benetton, its customers, or society in general.
e. people were outraged and some companies responded by no longer carrying Benetton products.

Answer

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