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Question
When choosing a marketing channel or intermediary, it is important to ask three key questions: (1) Which channel and intermediaries will provide the best coverage of the target market? (2) Which channel and intermediaries will best satisfy the buying requirements of the target market? and (3)
A. How many of the firm's competitors will be using the same channels?
B. Which channels have strategic channel alliances with other resellers?
C. How long have the channel members and intermediaries been in business?
D. Who is responsible for negotiating the channel or intermediary contracts?
E. Which channel and intermediaries will be the most profitable?
Answer
This answer is hidden. It contains 320 characters.
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