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Question
When compared to a multiple products, multiple market segments strategy, a one product, multiple market segment strategy
A. is a much more effective means of meeting consumers' individual needs.
B. creates greater savings in production costs.
C. is a more effective way of meeting organizational objectives.
D. has significantly higher distribution costs.
E. is more profitable since a firm can charge the new segments higher prices without changing the product.
Answer
This answer is hidden. It contains 198 characters.
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