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Question
When compared to other forms of promotion, personal selling:a. is more important as the number of potential customers increases
b. is more effective in selling frequently purchased products
c. can use a message customized to the immediate needs of the customers
d. is best for selling simple, low-involvement products
e. is less expensive
Answer
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Related questions
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a. lead qualification
b. lead generation
c. sales presentation
d. the close procedure
e. moving through the sales continuum
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a. uses limited sales planning
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d. uses short-term follow-ups, which focus on product delivery
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All of the following statements characterize the traditional personal selling approach EXCEPT:
a. Traditional selling focuses on closing sales.
b. Traditional selling uses short-term follow-ups that focus on product delivery.
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Relationship selling is also called:
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b. win-win selling
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a. electronic data interchange (EDI)
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d. sorting
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