Question

When considering the stages of international marketing involvement, it is important to remember that

A) a firm essentially progresses through the stages in a linear order.

B) the international marketing stage is a direct result of temporary surpluses caused by variations in production levels or demand.

C) a larger home market with a smaller production base favors internationalization.

D) a firm may be in more than one stage simultaneously.

E) at the global marketing level, a firm focuses on market segmentation based on geographical borders.

Answer

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