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Question
When consumers think of Harley-Davidson, the image is of a masculine non-conformist. With Vespa motor scooters, they think of a brainy environmentalist. Both Vespa and Harley-Davidson __________.
A. have developed brand personalities
B. avoid brand subcultures
C. are logotypes
D. use co-branding
E. use product personification
Answer
This answer is hidden. It contains 71 characters.
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