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Question
When employing a pull strategy, a manufacturer
A. advertises a great deal to its wholesalers, retailers, and ultimate consumers with the use of nationwide advertising campaigns.
B. forces a retailer to promote its product by placing national brand ads in local newspapers.
C. directs the promotional mix at ultimate consumers to encourage them to ask retailers for the product.
D. directs the promotional mix toward channel members to gain their cooperation in ordering and stocking the product.
E. directs retailers to promote one product over another to help balance fluctuations in inventory.
Answer
This answer is hidden. It contains 47 characters.
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