Question

When Galaxy Ventures, a real estate company, entered the low cost housing business, the market was already saturated with other players. Thus, the company was forced to exit the market due to lack of customer loyalty and substantial dividends. Which of the following is a term used to described the situation faced by the company?

A. First-mover disadvantages

B. Last-mover disadvantages

C. Last-in first-out disadvantages

D. Comparative disadvantages

E. Absolute disadvantages

Answer

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