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Question
When General Mills introduced Fingos, a corn chip-sized sweetened cereal flake, it assumed that its customers would normally snack on them dry like a potato chip. Unfortunately, consumers did not switch from munching on popcorn and potato chips. The primary reason for the failure of Fingos was __________.
A. an insignificant point of difference relative to competing snacks - consumers wouldn't switch from eating snacks from Frito-Lay and others
B. too little market attractiveness - the growth in the snacks market is declining
C. poor execution of the marketing mix - General Mills did not offer free samples at grocery stores
D. poor product quality - the chips were not the same size
E. incomplete market and product protocol - the brand name "Fingos" did not get consumers excited
Answer
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