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Question
When half of the respondents are asked to agree or disagree with the statement: "Foreign cars are better made than cars made in the U.S." while the other half of the respondents are asked to agree or disagree with the statement: "Cars made in the U.S. are better made than foreign cars," this is an example of using a _____.a. pivot question
b. filter question
c. double-barreled question
d. split-ballot technique
Answer
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Related questions
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When the researcher unintentionally provides the subjects with hints about what he wants them to say in the study, this is an example of a(n) _____ characteristic.
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Experimental difference in means between the different levels of any single experimental variable is referred to as a(n) _____ effect.
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If salespeople in a test-market city spend an inordinate amount of time setting up and updating point-of-sale displays in supermarkets, this creates which type of problem?
a. overused test-markets
b. media isolation
c. overattention
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Which of the following is a function of time and the naturally occurring events that coincide with growth and experience?
a. history effect
b. testing effect
c. selection effect
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a. between-subjects
b. within-subjects
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When an experiment is conducted on the premises of a marketing research organization, this is an example of a _____.
a. static group design
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Which type of experimental design allows for an investigation of the interaction of two or more independent variables?
a. basic experimental designs
b. factorial experimental designs
c. hierarchical experimental designs
d. instrumental experimental designs
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Which experimental design involves manipulating a single independent variable to observe its effect on a single dependent variable?
a. primary experimental design
b. basic experimental design
c. factorial experimental design
d. counterbalanced experimental design
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If a soft-drink company performs an experiment with a new type of soft drink in which experimental subjects always taste this new product first and then taste a competitor's product second, the study has an error in design termed a(n) _____.
a. history effect
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d. guinea pig effect
Q:
Demand characteristics, such as subjects' knowledge of the experimental hypotheses, create which type of effect?
a. covariate
b. maturation
c. history
d. demand
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Which of the following are possible test units in a marketing research study?
a. people
b. sales territories
c. retail stores
d. all of these choices
Q:
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a. control
b. secondary
c. blocking
d. statistical
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The way an experimental variable is manipulated is referred to as an experimental _____.
a. treatment
b. cell
c. confound
d. dose
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Discuss how marketing researchers apply the scientific method when conducting marketing research.
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One reason for an organization to hire an outside research supplier is to acquire access to that organization's experience in important types of situations.
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Pilot studies are a formal research method that produce precise results.
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The first stage in the research process is planning a research design.
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