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Question
When Hallmark cards introduced a line of 99-cent cards (about half the price of the previously least expensive cards it sold), the greeting card company was trying to appeal to a mass market that was price sensitive. Hallmark was using a __________ pricing strategy.
A. prestige
B. skimming
C. target ROI
D. penetration
E. experience-curve
Answer
This answer is hidden. It contains 124 characters.
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