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Question
When Kroger, a national supermarket chain, uses a special promotion to price a six-pack of soda at $2.09 (which is below its customary price level of $4.29), it is attempting to
A. drive its competition out of business.
B. attract customers in hopes they will buy other products as well.
C. fill its parking lot so its store will look successful.
D. work with the local bottler to move products that are close to their expiration dates.
E. help stimulate the local economy and generate good will with its customers.
Answer
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