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Question
When Pearl Love Inc. introduced its new range of bodywash, consumers switched from using its soaps, being sold under the same brand name, to using the bodywash. As a result, the company experienced a sharp drop in its soap sales. This scenario represents:A. cannibalization.
B. the vampire effect.
C. the halo effect.
D. vaporware.
Answer
This answer is hidden. It contains 1 characters.
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