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Question
When Pearl Love introduced its new range of body wash, consumers switched from using soaps, sold under the same brand, to its new body wash. As a result, the company experienced a sharp drop in its soap sales. This is best known as:
a. cannibalization.
b. the vampire effect.
c. the halo effect.
d. vaporware.
Answer
This answer is hidden. It contains 1 characters.
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