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Question
When Proctor & Gamble revamped Pantene shampoo and conditioner with a new vitamin formula and relaunched the brand with a multimillion-dollar advertising and promotion campaign, what strategy did it use to manage the product through its life cycle?
A. market modification
B. product repositioning
C. market-product synergy
D. product positioning
E. product modification
Answer
This answer is hidden. It contains 173 characters.
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